1. 10000 tweets/blogs/posts in total per user and 1000s consumed per month
2. 1000 contacts
3. 100,000 emails
4. 1hr media consumption / day * 40 years
5. 20 advertisements per day
6. uses at-least 100 apps
7. 100 countries, 100 categories, 10 competitors
8. plays 100 games

creators, influencers, fans, programmers, early adopters and beginners probably consume twice or thrice.